Monthly Archives: March 2013

Met with a local installer and elaborated on our MVP for service plans. Confirmed that this was an interesting idea, that he had though about but had been too busy to implement. We had developed an breakdown of options and … Continue reading →

Busy week again. Monday started with presentation on financing model at the Maryland Energy Authority. Group contained several distributors, installers, engineers and agency people. Presentation from Western Farmers Electric (OK) who generate power for Coop electric companies, showing their rationale … Continue reading →

Sometimes, when you test a hypothesis, you find out that you were completely wrong. Or, you find out that you were right about the outcome, but not the reasons. In both cases you learn something about the customer or the … Continue reading →

Although I press flesh and talk abundantly at trade show events I rarely collect enough business cards….however at this one I made it a priority and collected 34 …OK two were from the same person….and one I found on the … Continue reading →

We had to split up this week – Dave to the Northeast Geothermal Professional’s Association conference in Massachusetts and me (Eric) to a solar hot water training event where we had the opportunity to present. It apparently went well, since … Continue reading →

So we have put a test advert in March/April North American Clean Energy News a trade magazine (hard copy circulation 32,000). 1/3 tabloid page constructed advert with existing and test application. nacleanenergy2

In our segment on Friday (8th) it was suggested we should develop the talk track for an installer to offer a simple “pay-for-use” alternative to the homeowner. This followed from the “day in the life” we presented about the homeowner … Continue reading →